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Life and Health Insurance · Life Insurance · 5 min read

Fixed and Variable Account Structures

In this lesson you will
  • Differentiate between the insurer's general account and separate account regarding asset ownership, investment risk, and creditor claims.
  • Compare the performance characteristics, inflation risks, and guarantees of fixed versus variable life insurance and annuity contracts.
  • Identify the dual regulation, licensing qualifications, prospectus delivery requirements, and suitability standards governing variable insurance sales.

The General Account and Fixed Insurance Products

When an individual purchases a fixed insurance policy, the assets supporting the contract guarantees reside in the insurer's general account after applicable charges and expenses. A fixed insurance product provides guaranteed minimum benefits backed by the insurer. Assets in the general account are owned entirely by the insurance company. The general account holds the collective assets that support the insurer's contractual guarantees, and these funds are primarily invested in conservative, fixed-income instruments such as high-grade corporate bonds and mortgages.

Under this structure, the insurer bears the investment risk associated with meeting its general account guarantees. Some fixed products, such as fixed annuities and universal life policies, credit interest subject to contract terms; traditional whole life instead provides guaranteed cash values without separately crediting an interest rate to the policyowner. Alternatively, a fixed indexed product uses an index-linked crediting formula. If general account investments underperform, the insurer must still meet its contractual guarantees, including a minimum credited interest rate when the contract provides one. However, policyowners remain exposed to the insurer's claims-paying ability, and general account assets are subject to the claims of the insurer's general creditors.

Fixed products provide the guarantees stated in their contracts, which vary by product. Not every fixed product guarantees both a minimum interest rate and a death benefit. A central drawback of fixed contracts is purchasing power risk. Because fixed interest rates may not keep pace with inflation over long holding periods, the purchasing power of the accumulated cash value can erode over time.

Exam tip. Remember who bears the investment risk. In a fixed product supported by the general account, the insurer bears the investment risk, not the policyowner. The policyowner does not bear the insurer's risk of meeting its fixed guarantees, but may still face claims-paying, inflation, lapse, surrender-charge, and other contract risks.

Common mistakes

  • Believing that an agent needs only a state life insurance license to sell variable products, overlooking the required FINRA registration and securities qualification such as the Series 6 or Series 7.
  • Assuming that variable products guarantee protection against inflation, when in reality they only offer the potential for growth to outpace inflation and carry real risk of loss.
  • Thinking that separate account funds are backed by the insurer's general account or that the insurer absorbs market losses in variable subaccounts.
  • Believing that a prospectus can be delivered later, such as with the policy, when it must be provided before or at the time of the sales presentation and no later than when the application is signed.

Key points

  • General account funds support fixed-product guarantees and are owned by the insurer; the insurer bears the investment risk of meeting those guarantees, while credited returns above a guaranteed minimum may vary.
  • Separate account funds support variable products, are maintained independently, invest in subaccounts resembling mutual funds, and place market risk on the contract owner.
  • Assets in the separate account are generally protected from the claims of the insurer's general creditors, whereas general account assets are subject to general creditor claims.
  • Traditional variable life generally provides a guaranteed minimum death benefit when required premiums and contract terms are met, but its separate account cash value fluctuates; variable universal life guarantees depend on its contract terms.
  • Variable insurance products are generally both insurance contracts and securities: state insurance departments regulate the insurance contracts, the SEC oversees federal securities requirements, and FINRA regulates member broker-dealers and their registered representatives.
  • Selling variable contracts requires an applicable state insurance license, any variable-product authority required by state law, and appropriate securities registration and qualifications, along with required prospectus delivery.
  • Suitability and standards such as Regulation Best Interest require evaluating financial status, tax status, investment objectives, and risk tolerance before recommending a variable product.

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